The Internet Movie Database, an Amazon subsidiary, waded into the increasingly crowded video streaming market on Thursday with the launch of the ad-supported service, Freedive.
To watch videos on Freedive users need an IMDb account and a tolerance for watching ads at various intervals during a video. While no paid subscription is required, the service has an impressive roster of hit Hollywood movies and some hit TV shows, including noteworthy genre titles like the shows Fringe and Heroes as well as the films Memento and Gattaca.
According to The Wrap, Freedive will enhance the viewing experience with its “X-Ray” feature, which takes advantage of IMDb’s massive amount of movie data to provide information on the content getting watched, such as cast, crew and other trivia. Amazon Prime Video users have already been able to access this feature on that service for several years.
In addition, the service features IMDb’s original video series, such as The IMDb Show and Casting Call.
Freedive is available to anyone in the United States through a web browser on a laptop or desktop computer. The platform is also open on all Amazon Fire TV devices. The service is hoping to expand beyond the USA if you don’t already have one, probably a good time to get a VPN or some type of region free browser attachment so you can take advantage of this free service outside the USA.
Ad-supported video streaming services are popular, with 73% of adults who watch streaming video watching ad-supported platforms. Freedive joins a large field that includes YouTube, Vudu, and the Roku Channel.