Why is Hulk missing from new publicity material?

Loads of publicity material for next year’s blockbusters lately – as if publicists are trying to clear their desks before going on holiday . . .

Latest are these two international banners from next year’s big Avengers movie from Marvel.

Interestingly enough the banners feature the Hulk’s mild-mannered human alter ego Bruce Banner and not the Hulk himself.

Why not feature one of Marvel’s tent-pole characters in your marketing? Do they want to keep his GGI appearance secret? Or are they ashamed of Hulk’s disappointing box office in two previous failed attempts to ignite a potential franchise? Or do they still have to do the final special effects work and have no idea what the Hulk (to be played by a third actor in as many movies) is going to look like? What do you think?

 

 


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About the Author

James has been running The Sci-Fi Movie Page since Before the Beginning of Time Itself (TM), i.e. since the site's inception in 1997. In addition to sci-fi James also likes 1970s motorbikes and chili dogs although he doesn't own the former and no longer eats the latter. He currently resides in Kiev, Ukraine for reasons best left unexplained.

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