THE FIRST PREVIEW SCREENINGS OF STAR WARS

Ladd brought several members of his advertising, marketing, and distribution staff to San Francisco to see Star Wars in the Parkhouse screening room. It was a week night and the bus got lost on its way to San Anselmo, arriving almost two hours late. The screening room was outfitted with couches and easy chairs. Marketing chief Ashley Boone remembers thinking, "Someone has got more courage than they are entitled to, because this group is just liable to sit down and fall asleep."

No one fell asleep. The Fox executives watched in silence, but when the lights came on there was sustained applause. Production Vice-President Gareth Wigan said to Lucas, "That's the most moving picture I've seen in a long time." Lucas thought Wigan was trying to make him feel good; he smiled bravely and said, "Great." It wasn't until everyone adjourned to a nearby Italian restaurant that Lucas realised how much of an impact Star Wars had made. Ashley Boone sat slumped in his chair, looking flabbergasted. John Korty was at the screening and remembers Ladd questioning him closely about his reactions. "He was concerned whether kids would like it," says Korty. "But he was obviously caught up in it."

The Fox group boarded the plane back to Los Angeles. Alan Livingstone, president of Fox's entertainment division with responsibility for the soundtrack album to Star Wars, sidled up to Boone during the flight and asked him if there was some way to persuade Lucas to release a disco version of the score. "I don't think I even answered him," Boone says, shaking his head in disbelief. Livingston wasn't the only executive to doubt the commercial appeal of Star Wars. Fox's marketing research had shown that women did not want to see a film with "wars" in the title. The robots didn't test well, nor did the science-fiction label Fox had stuck on the movie.

Lucas also showed Star Wars to his friends: Bill Huyck and Gloria Katz, John Milius, Matthew Robbins and Hal Barwood, Time magazine film critic Jay Cocks, Steven Spielberg, and Brian De Palma. "They all thought it was a disaster."

A rough cut was something this audience was accustomed to, but "the opening crawl looked like somebody had written on a driveway, with the camera on a trash barrel," remembers Huyck. No one said anything at the movie's completion. Lucas admitted the film needed work, but he was unprepared for the merciless assault that followed. Brian De Palma was especially sarcastic in a good-natured way, teasing Lucas about the "almighty Force" and indicating that the rough cut version of the film was one of the worst things he had ever seen. Gloria Katz remembers, "Brian has a very wicked sense of humour and oh, he was so cruel." It was not one of Lucas's happier evenings.

Those who didn't criticise Star Wars expressed sympathy. "They were all my real close friends and they felt sorry for me more than anything else. There were a lot of condolences, which is even worse than saying you didn't like the movie," Lucas recalls. Only Spielberg and Cocks reacted with enthusiasm - at dinner, they sat on one side of the table praising Star Wars, while De Palma faced them and made snide suggestions. "George didn't lose his appetite, that's the one thing I remember," Spielberg says. "He kept eating his dinner, nodding his head, taking it all in. But I don't believe he made any changes." Lucas let De Palma and Cock rewrite the opening crawl, which he then modified. Other than that, he was resigned to the failure of Star Wars: "I figured, well, it's just a silly movie. It ain't going to work."

The Fox board of directors still had to see Star Wars, too. As expected, the screening was a disaster: several members fell asleep and most of them hated the movie. One admitted, after several drinks, that Star Wars might be all right, but he added that he didn't know anything about movies. One board member's wife marched up to Ladd and told him that someone should animate C-3PO's mouth, because nobody would understand how he talked when his lips didn't move.

Article: The Most Anticipated Event Of The Year - The Backlash Against Episode One

Discuss Episode One with fellow fans in the Sci-Fi Movie Page's Boardroom

Review of Star Wars
Review of The Empire Strikes Back
Review of Return of the Jedi
Extended discussion of Return of the Jedi

Review of Star Wars - Special Edition
Review of The Empire Strikes Back - Special Edition
Review of Return of the Jedi - Special Edition

Review of THX-1138

This article consists of excerpts from Skywalking - The Life and Films of George Lucas by Dale Pollock and is not meant as an infringement of copyright but rather as a recommendation of sorts. If you want to read a good biography of the man, then this is the book to buy. It is probably the book on the topic. Buy it today.